People shifted to online shopping due to the Covid lockdown. Over 60% of customers report choosing online stores while visiting physical stores less. Brands search for ways of better presentation of goods online to win a buyer. 3D rendering is an effective way to compete in challenging markets.
Visual content is the foundation of any marketing campaign. Without visual elements, it is impossible to convey a brand message. Text works worse. Getting new content with photography and videography is insanely tricky as it requires much time and effort. 3D rendering offers a perfect alternative as it can showcase any item.
It transforms a 2D image into a 3D model you can view from all sides. Renders fit any stage of the buyer’s journey and on any communication channel: product pages, blogs, social media, content marketing, e-mails, printed media, presentations, and offline events.
Let us review the main types of 3D product rendering to help businesses sell online better.
1. Still 3D renders of products
The 3D model is a static image that can only be viewed from some angles.
Such visual content is versatile. It perfectly fits blog articles, product pages, social media, and various advertising formats. Still, rendering enables showing items on a plain background or stylish context. 3D images provide millions of possible contexts for product showcasing.
In addition, 3D rendering can create and present a product that has yet to be produced for market research or an advertising campaign before a product launch to increase pre-orders.
2. Computer graphics animation
3D animation works better than still images and boosts engagement on social networks and sales in online stores. It shows a product and explains its use, assembly features, or maintenance issues.
3D animation allows a potential customer to see a product in detail before purchasing.
3. Interactive 360 product view
This interactive product rendering lets customers examine an item from all sides to see details like in a physical store. Providing such content on product pages takes user experience to the next level, ensuring better certainty in choice and purchasing decisions. It captures user attention and makes buyers engage with the offered product. High-quality interactive product views will become your competitive advantage over other stores.
4. 3D product configurator
This tool helps target customers customise items until they get a perfect solution. The user can choose an optimum product to change the size, colour, materials, and shapes. The configurators raise user engagement and give them what they want. Another significant advantage of developing such a 3D product configurator is ensuring more conscious buying decisions and reducing return rates.
5. 3D models for artificial reality (AR)
AR is an uptrend in marketing. 3D models allow trying a product in a user context, for example, a piece of furniture in a room. With AR-ready 3D models, customers can try clothes, makeup, paint colours in the room, furniture, different appliances, etc. Such models will become of great use for businesses offering expensive products.
6. 3D models for VR
VR-ready 3D models allow for an immersive online shopping experience. This is the most expensive type of 3D rendering for e-commerce and one of the most demanding. It requires a business to develop an application. A user also needs a headset to use the application.
VR models can also show production flow, present technologies and capacities, follow manufacturing processes, etc.
HOW TO GET AN EFFECTIVE 3D MODEL
Even the best quality render can be useless for business. This happens when the creation process does not consider the company’s goals, intended use of the render, company vision, customers, and market.
The developer does not conduct market research but creates an object corresponding to technical requirements. That is why it is crucial to make a detailed specification and accurate description of a ready object, including colours, textures, camera angles, lighting, and dimensions.
3D imagery is an excellent marketing solution: it boosts user engagement, allows informed purchasing decisions, and offers more possibilities than 2D images.
Iventium EOOD — end-to-end 3D modelling & creative video production agency.
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Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
