Why you need to include video in your marketing strategy
Video engages.
The human brain responds to video 3 times more actively than static written content or image.
Video shares stories.
Stories attract and captivate potential customers. Great stories sell great.
Video has marketing potential.
Video content gets shared three times more often on social networks than text posts.
Video influences decisions.
Video content helps potential customers to understand a product or service better. Customers say that they buy a product after watching a video in 90% of cases.
Video improves ranking.
Using video on your website lets you get those pages on top of SERP and increase its overall search visibility. The video keeps users on the website longer, thus giving a positive signal to ranking algorithms.
Types of video for commercial purposes
Let us review the main types of videos for marketing. Each section will explain why you should use this type of video.
Explainer
This is an animated commercial video under one minute long that simply shows and explains a product, service, or brand’s offer. This type delivers a complex message in a short time.
2D Animation
This type of video is popular due to its low production cost and time, which makes it the best option for small businesses and startups. Besides, it can be easily edited if necessary.
3D Animation
This is the best option for brands looking for top-industry content. It is the best option for markets with high competition. However, it is one of the most expensive types of video content in terms of development and post-production changes. 3D animation should not be your choice in case of restricted time and budget.
Motion Graphics
Motion Graphics is a popular option for promotional purposes. It does not require complex development. Commonly it is limited to moving graphic elements or text. It is cheaper and simpler to make changes in post-production, yet it performs high efficiency.
How to choose an optimum option?
There is a simple 5-step process that will help you understand the best one for your case. You need to consider the following:
1. A target audience segment.
2. A stage of the buyer’s journey to use the video.
3. A goal (explain or convince).
4. A message (what you need to convey to users).
5. A budget.
Video performs 27% higher click-through rate and improves conversions by 34%. It is a powerful marketing tool. Using videos eliminates the banner blindness effect and improves the ROI of advertising. Order your first video commercial!
Iventium EOOD — end-to-end 3D modelling & creative video production agency.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
Would you like to order the service? Please fill out the form below, and our experts will contact you as soon as possible to clarify all the necessary details.
